First ‘electronic music experience’ in the world to open in Amsterdam
In the summer of 2021 the world’s first electronic music museum experience will open in Amsterdam, the Netherlands. Over the past decades, electronic dance music grew from an underground scene to a global phenomenon. There was just one thing missing: a place to experience electronic dance music culture and its history yourself. `
‘Our House’ is ready to fill that gap. Located in Amsterdam, the Netherlands, the high tech experience is a tribute to (inter)national electronic music culture. Far from a regular museum outing, Our House brings a futuristic and innovative experience. Visitors take a multisensory tour through the evolution of house music; from Detroit to Amsterdam, Londen to Berlin and from Las Vegas to Ibiza; the trip of this groundbreaking musical genre from the early ‘80s until now.
A combination of larger-than-life projections and interactive special effects, the stories of world-famous DJs and electronic bands, and a deep-dive into the past, present, and future of electronic music; Our House introduces visitors to the global dance music community. The music and all its subgenres come to life in multiple captivating stories and experiences, one of which allows you to (re)live what it feels like to dance the night away at the world’s leading festivals and in (in)famous clubs.
Our House Academy
In addition to the experience, Our House will also have an educational side by means of its own Academy. It offers the opportunity to explore various aspects of the industry through masterclasses and workshops to those interested in learning more about this pioneering sector. Its contents will be valuable to those new to the industry such as schools and companies, but also as continuing development for professionals as well as to support promising talent.
Initiators of Our House are Fourmation (founded in 2017 by the former C-level management of Dutch dance organisation ID&T) and Dutch Experience Group, architects of the Heineken Experience in Amsterdam and FloriWorld in Aalsmeer. The Academy programme will be curated by Arne van Terphoven, founder of Mary Go Wild and Jan Maarten Hartong, founder of The School Of House.
Jeroen Jansen, co-founder of Fourmation and former Chief Creative Officer of ID&T, explains: “Now, more than ever, we want to show the world how unique electronic music culture truly is. It’s an honour to combine its history and status quo into a compelling whole for Our House. At the same time, it’s a creative challenge to merge it into an immersive and a cross-generational experience.”
With dance music culture being a global phenomenon, there is a strong ambition to tour internationally with Our House. This will allow millions of fans around the world to discover Our House. Jansen: “The touring experience will be adapted to local contexts. That way, visitors can learn not just about the international electronic music history, but also about their national contribution to it. This is important, because all these subcultures, local spin-offs and personal chronicles are part of the global phenomenon.”
Our House will open its doors in the summer of 2021 and will be located in the Dutch capital.