ZHU explores an eerie, enticing sonic landscape with characteristic cool, flitting from the ethereal to the visceral, on his new single, “I Admit It” featuring 24kGoldn, who contributes a scintillating verse. 24kGoldn currently tops Billboard’s Hot 100 with his Platinum single “Mood” featuring Iann Dior. Released today by Astralwerks.
The accompanying video unfolds on the production floor of a factory where the machinery has been repurposed to produce ZHU’s fashion line, which exudes an erotic, industrial sensibility. The unexpected combination of plastic, lingerie, work boots, kimonos, protective gear and faux fur, in shades of orange and black, is informed by hazmat imagery, filtered through a sensual, futuristic lens. After the robotic assembly line wraps up production for the day, the workers slip into pieces from the stunning, forward-thinking collection and take to the improvised factory floor catwalk as ZHU and 24kGoldn perform. The video, which was directed by Joey Vitalari.
Today, ZHU announced his November 13 fan exclusive “I Admit It” fashion show advance screening, which will take place in downtown Los Angeles. The event will also include a never before seen Blacklizt set. A limited number of passes are available for the advance screening. Attendees will be selected in a random drawing. Fans can submit their names HERE and can find all COVID protocols that will be enforced at the event. The “I Admit It” fashion show and Blacklizt set will premiere on Luminosity Gaming’s live Twitch stream later that night. The stream can be seen at https://twitch.tv/lgloyal. Additionally, ZHU will be the music director for EGLX 2020, along with hosting the rising stars each day of the four day extravaganza.
Adrian Montgomery, CEO of Enthusiast Gaming, the parent company of Luminosity Gaming, commented, “This is our 2nd collaboration with ZHU. There is a natural fit between his music and our gaming audience, and we look forward to continue to partner on unique content experiences.”
After debuting on Luminosity Gaming’s Twitch channel, the fashion show will be available for viewing on ZHU’s YouTube channel.
ZHU gave fans a preview of the “I Admit It” merchandise collection, which features designs seen in the video. Items that will be available for purchase are faux fur coats, plastic duffle bags, plastic perforated hazmat suits, airbrushed sweaters, trench coats, a cape with accent orange stitching, and many graphic tees and long sleeves. ZHU worked alongside his creative director, Emmy Slattery, to create a peerless array of merchandise. Get a glimpse HERE. The Fall/Winter 2020 line will be available for a limited time in ZHU’s online store beginning November 16 and at his pop-up store in downtown Los Angeles from November 17-21. Reserve a spot at the pop-up HERE.
“I Admit It” is the follow-up ZHU’s “Risky Business.” Flaunt, which premiered the official video, said, “[ZHU] is a creative force and an effortlessly cool tastemaker…aligning with ZHU’s whole image, [‘Risky Business’] is mysterious and raises curiosity in every sense.” Dancing Astronaut praised it as “another example of ZHU’s mastery over his craft.” View the video HERE. ZHU has been livestreaming from locations like his own CLUB ZHUM, streaming from the Zhudio, to Sand Dunes Park in Utah (as part of Virtual Lollapalooza) to Billings, Montana (Tito’s Made To Order Festival).