Eric Prydz Debuts First EP Under Alias ‘Tonja Holma’
Eric Prydz debuts his first EP under his alias Tonja Holma on his newly formed Pryda Presents label. The four-track EP continues Prydz diverse exploration of the house music spectrum and introduces us to another production perspective from one of contemporary electronic music’s most singular producers. Holma has made appearances on several Prydz Essential Mixes over the years, dating back to 2007 and including his 2013 Essential Mix of the Year, but has never before had an official release.
ABOUT ERIC PRYDZ
For over ten years, Eric Prydz has been synonymous with immaculately produced and unique sounding electronic music. The Platinum-selling producer is responsible for some of the biggest progressive house tracks of the last decade, not to mention some of the most technically impressive live shows of any touring artist.
As a solo artist, Prydz has headlined some of the world’s most storied venues, from Madison Square Garden to Brixton Academy and Alexandra Palace, earned multiple Grammy nominations and topped charts with his alter-egos Pryda and Cirez D. Despite the headline-grabbing shows and releases, Prydz remains reclusive. It’s his dedication to his craft as a producer and DJ that leaves him in the highly enviable and singular position of appealing to dance music’s underground connoisseurs and main-stage masses alike.
This appeal is most evident in Prydz’s 2016 debut album, OPUS. Its title track has graced festival main stages and blacked-out warehouses alike, and its spine-tingling, slow-burn beauty made a fan out of Four Tet, who ended up remixing it for himself. A project ten years in the making, the two-disc, 19-track album balances pop and prog house, and euphoria and melancholy, in a career-spanning capsule that, according to Pitchfork, “confirms him as both a master craftsman and a masterful manipulator of emotions.” OPUS was named one of the best dance albums of the year by Rolling Stone, Billboard, SPIN and more.
Prydz began building his craft in Stockholm, Sweden, where he played extended intimate club gigs while constructing his artistic identity. Here, Prydz refined his signature sound, blending together influences as varied as Depeche Mode, Parliament, and Swedish techno legend Cari Lekebusch. It’s little wonder, then, that Prydz has refused to constrain himself to one sound, and indeed is behind two of electronic music’s most celebrated monikers, Pryda and Cirez D.
Pryda is Prydz’s most well-known alias, one whose sound is replicated endlessly in dance music. Listen to the discographies of any current electronic music success and you can hear Pryda’s influence—the ‘Pryda Sound,’ comprised of immaculately layered melodies and harmonies, is now almost a sub-genre unto itself. Pryda’s origins can be traced back to 2004, with the releases of “Aftermath” (2005), “Muranyi” (2007) and “Pjanoo” (2008) solidifying the Pryda name within the new breed of progressive house. The 2012 release of the three-disc album, Eric Prydz Presents Pryda, offers a full retrospective of one of dance music’s most storied discographies.
Cirez D offers a stark contrast to the rich melodies of Pryda, its stripped-back techno dark, raw, and designed for ominous warehouses and long, late-night sets. It’s a deliberate point of focus for Prydz, who relishes playing those environments, and Cirez D, like his other monikers, offers him the freedom to make and release the records that he wants to play, unconstrained by expectations.
Prydz’s productions are only one half of the story. As a DJ, he’s been celebrated as one of the most consistent live performers around. It’s not only his abilities that set him apart, but the vision behind his performances. In 2011, Prydz debuted EPIC (Eric Prydz In Concert) at London’s Brixton Academy. At its core, EPIC offered a way to visually experience Eric’s music, its pioneering use of holograms and sheer ambition of scale wowing the industry. EPIC’s subsequent iterations have only grown from there: EPIC 2.0 made its way stateside, EPIC 3.0 filled up New York’s iconic Madison Square Garden, while the sold-out EPIC 4.0 tour, earned praise from Resident Advisor for his ability to “create a common ground between a techno fan and a candy raver… he has a real understanding of how dance music culture works, along with the necessary pop savvy to pull off shows of EPIC 4.0’s magnitude.” In May Prydz will perform EPIC 5.0 in London, it’s his biggest show to date, with 15,000 tickets selling out in just a day.
Now residing in Los Angeles, Eric Prydz continues to set himself apart in electronic music through his visceral productions and exhilarating live shows.