Hercules & Love Affair Release Official Music Video For ‘My Curse And Cure’

Hercules & Love Affair unveil the full video for “My Curse And Cure,” the latest single from the critically acclaimed fourth album ‘Omnion’ currently on rotation at BBC 6music.

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The video marks the start of a further project for H&LA main man Andy Butler as he explains, “The video is directed, styled, edited and manipulated by myself and Joie Iacono as part of our new audio/visual (and otherwise) creative endeavor, called Hoarder.”

“‘My Curse and Cure,’” Butler continues, “is a song about the inevitability of pain in life. It was not an easy song to write, Gustaph and I wrestled with it. My personal modus operandi can easily turn to simply ‘avoid pain’ which is on some level very human and natural, but also simply prohibits personal growth. This song is an examination of the notion that pain can be a positive catalyst as well as a scourge in our existence.”

Helping Butler interpret ‘Omnion’’s message of faith and tolerance on H&LA’s fourth studio album are a world class act of singers including The Horror’s Faris Badwan, Lebanese rockers Mashrou’ Leila, New York singer-songwriter Sharon Van Etten on single and title track “Omnion,” Icelandic sister act Sísý Ey, in addition to regulars Rouge Mary and Gustaph. ‘Omnion’ hits the zeitgeist with eleven songs that sparkle with faith and tolerance as a response to our troubling times.

H&LA fans can expect remixes of “My Curse & Cure” to be announced very soon.

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