Joseph Ray (NERO), MK, Amtrac, and MELI Form Collaborative Project Pretty Pretty debut track Hi Fashion + Video

Earlier this year, the Smirnoff Sound Collective invited artists Joseph Ray, of NERO fame, Detroit electronic music veteran Marc Kinchen, legendary remixer Amtrac and renowned vocalist MELI to Rancho V in Pioneertown, California for an evening of collaboration and experimentation. There, the four combined their efforts to create a joint-project titled Pretty Pretty, which yielded its debut track – Hi Fashion feat. MELI.

The companion video featuring model and author Sarah Deanna, was shot and directed in a film noir/ Sin City style by fashion photographer Jonathan Bookalill. The downtown Hollywood streets provided the perfect backdrop.

Learn more about the artists here: