Los Angeles DJ/Producer DOWNLOAD Releases Single ‘Unplugged’
Los Angeles DJ/producer—DOWNLOWD—releases his newest single, “Unplugged.” Premiering now on Huffington Post, Randy Radic says of the single: “With ‘Unplugged,’ DOWNLOWD heralds his talent as a virtuoso of electronic dance music. It goes for the jugular! The pulsating melody generates a structural foundation that’s exceptionally infectious and danceable. The rhythm is strabismic and potent, transporting EDM to a whole new horizon.”
With “Unplugged”, we’re picking up on DOWNLOWD’s story immediately after “Well Connected”. His head is now a computer and he’s “connected”, so to speak, to the computerhead mainframe. Where he comes from, being converted into one of these creatures’ means you lose any essence of humanity–so being the hero he is, he fights the code.
DOWNLOWD says of the single: “Beyond the story, where ‘Well Connected’ was a metaphor for fitting in, this track is about standing out, individualism, and the conflicts/internal battles we face as dreamers every day. In the story, Downlowd tangles with a brutish intangible force that’s trying to change who he is on a fundamental level for the worst. The music is a vision of the experience that Downlowd must overcome. There isn’t an hour that passes where we aren’t generally inundated by advertising, surrounded by technology and people whispering in our ear, telling us what to do or who to be. In the end, I guess the message is that we all have to fight to survive… Sometimes that encapsulates battling what suppresses you, chasing your destiny, and being who you’re truly meant to be.”
DOWNLOWD is a next level electronic artist in warp mode–a character driven musician determined to not only deliver astounding content and performances, but also tell an incredible story that aims to invest audiences and transcend the musical experience with a brand marriage of music, animation, and technology.
Since his return with “Well Connected” in October 2017, DOWNLOWD has garnered international support and attention from online heavyweights like: Dancing Astronaut, EDMSauce, YourEDM, and Data Transmission as well as DJ support from the likes of Don Diablo, Laidback Luke, Cedric Gervais, SMLE, and Chuckie, among others.
With a voltaic sound is as diverse as it is energetic, each thematically driven song progresses DOWNLOWD’s story from a mere man to the computerhead refugee that he is today. Through every performance DOWNLOWD is able to bring more people with him on his adventures and further his cause: to feign the present from the malicious corruption that overtook his dystopian time, and lead our world’s audiences, “head first”, into a more Arcadian future.